Brazilian Coffee Fazenda Ambiental - Region Mococa - Bob O Link

Mococa is one of the 645 communities in the state of São Paulo, the coffee region par excellence.
The farm’s history is centuries-old: the Baretto family started to grow coffee on the Fazenda Ambiental Fortaleza "FAF" farm as early as 1850.

It was passed on from generation to generation. Today it is maintained by Silvia Beretto and her husband Marcos Croce, who are direct inheritors of the founder.

The Bob-o-link coffee is being cultivated at an altitude of about 100 to 1400 meters amidst the Mogiana Mountains. It originated from a variety of coffee such as the yellow Bourbon, the red Mondo Novo and the Catuai, the plantations grow under the shade of tropical trees.

The Fazenda Ambiental Fortaleza FAF Farm supports an exploitation of the coffee in harmony with nature. It is protecting all species of plants as well as the fauna living in the shelter provided by the farm.

The coffee berries are harvested by selective hand picking, in order to ensure the best quality and ripeness of the fruits. The farm stays a small producer in Brazil, considering social aspects though, their approach goes beyond the borders: their production is taking over the best selection of the surrounding farms, their neighbors and often their friends.

The drying is either taking place on the “African beds” (wooden trays in a raised position), allowing an even drying of the berries before pulping or, depending on the amount, on cemented surfaces. Thanks to frequent travelling and a precise analysis of the development of the coffee market, the "FAF" Farm is able to continuously modernize its infrastructures and production processes.