State of mind

• We are amateur and professional coffee and tea.

• Tired to drink coffee very often bitter and burned without much flavor or bad tea bags, we believe that there is a real need to raise the debate in terms of what is practiced in the USA and Asia for over 10 years.

• When you are lover of good wine, the ultimate search is the great vintages (means of questions!) Or lesser-known wines, no hustle, yet brilliant and well worth the detour...

• Drink less but better!

• An approach that is more responsible in the way of consuming taking into account the human and environmental responsibility criteria with the coffee farms or businesses we work with. 

Values

Passion across the coffee value chain

For over 30 years, coffee has been considered a consumer product that meets our hectic lifestyles and the need to keep us awake.

Few people really paid attention to aromas and flavors of coffee and coffee as many considered the "cup of joe" counter, taken hastily on any machine.

Coffee does not really breathed the pleasure to enjoy ...

Since the 90s, a movement called "The Third Wave" of coffee arose among some professionals in the sector (we are talking about coffee shops, no mass industry).

This third wave coffee is to promote:

• identity through transparency and traceability of cafes,

• the variety of coffee terroirs (an Ethiopian Sidamo coffee region shows a distinct tasting notes of its neighboring region Harrar for example)

• Taking into account the work of the operator of the coffee plantation that for a growing number actually seeks to raise the quality of their coffee, or by testing new varieties, an approach increasingly fragmented exploitation that brings out ever typed cafe (coffee microlots development) or seeks to optimize its green footprint.

• Enhancement of the creative work of the artisan roaster and barista.
  There is no one way to roast. Possibilities are wide and allow the roaster to create "signature" for each roasting

• Realize that a quality coffee is nothing without the use of coffee or quality coffee machines

Envy, Sharing...

Coffee is a truly exciting world. It leads us into a world where every coffee carries a special character and opens his heart to tell a story.

This essence is the soil in which it is grown, it is its botanical variety or its method of processing before being exported.

It is also the choice of roasting profile made by artisan roaster to tell his story.

You, consumers, it is primarily the choice in your brewing method, combined with the search for a quality coffee that will open wide the doors of this amazing universe.

We can clearly make a conceptual link with the world of wine

Uncompromising Quality

All our coffees and teas are subject to a rigorous selection: tasting of the products at the time of collection, prior to shipment for export and reception coffees in France. We work either by direct purchase at the coffee farm, or with 2 companies (one French and one English) that take into account our values and criteria. We are the antithesis of purchasing factors of the coffee mass industry​

Education

We are well aware that this new coffee approach requires a particular effort in our ability to help you discover and learn to tame this new way of eating. For this, our customer service is at your boundless our guides are available to teach you to make coffee with fresh extraction machine or espresso machine.

Redistribution

We will shortly fund a program or associations working in the field to assist and support coffee farmers (support for culture or the purchase price or to support education programs to children from the agricultural sector . Central America, plagued in recent years, endemic rust disease particularly focused our energy. For this, a portion of proceeds from sales and donations will feed your prospective envelope to support this effort.

Our company

A Startup in 2013

Created in 2013 by 3 partners, the idea grew and took shape in 2014 with that online sales site. At the same time we animate since 2013 two webzines :www.kawateachoc.fr (French version) and www.kawateachoc.com (English version) to share our passion and to promote good products coffee, tea and chocolate.